International hotel, 5 star standard
After two years of the hotel industry being heavily affected by the impact of the Covid epidemic, in 2022 it is
expected that many international-branded hotel projects will come into operation in familiar tourism markets such
as Regent Phu. Quoc, Voco Hotel Da Nang, Best Western Plus Marvella Nha Trang, Radisson Resort Phan Thiet, Mercure
Da Lat…
The number of branded hotel and resort projects in Vietnam has experienced an impressive growth, from 36 projects
(8,200 rooms) in 2010 to 120 projects (32,000 rooms) by the end of January 2022. If in the past, international and
regional operating units tended to focus on presence in key markets such as Ho Chi Minh City, Hanoi, Nha Trang,
Da Nang, and Phu Quoc, now destinations Developing tourism (Ho Tram, Da Lat, Phan Thiet, Quy Nhon...) is also
receiving much attention.
”The cooperation with hotel brands helps to increase the competitiveness of the project”
About 64 regional and international hotel brands are present in the Vietnamese market. Accompanying with international
operating units helps hotels to reach a wider customer base, especially the foreign guest market. Recently, Vinpearl
Joint Stock Company and Meliá Hotels International also announced a strategic cooperation roadmap to exploit the
advantages of the two sides. Accordingly, Vinpearl will cooperate to transfer the management rights of 12 hotels and
resorts to Meliá Hotels International.
Investors increasingly understand the role and value of brands in resort real estate projects. Partnering with hotel
brands helps bring value to the project from the very beginning through technical and pre-opening consulting services
to ensure the project meets design and construction standards. capable of efficient operation, optimizing costs when
in operation. At the operational stage, through distribution systems, membership programs and global marketing networks,
the hotel brand helps the project increase its competitiveness in the market. Especially, for developing markets such
as Ho Tram, Phan Thiet, Da Lat..., the presence of international brands will also create momentum for the region's
development, helping to attract more investors and contribute to increasing the region's recognition as an
international destination in the future.
The association with hotel brands helps to increase the competitiveness of the project, but this also requires careful
planning and research to be able to choose the right brand for the business model. of the project when customer needs
are increasingly diversified.
Tourism is an industry that is constantly changing to adapt to new trends. In addition to the traditional hotel brands
that focus on service standards and basic amenities of guests, the market needs many new brands to meet the group of
tourists with their own characteristics based on changes. on demographic factors; the rise of the middle class, the
trend of Generation Z to focus on experience, the aging population...
Besides, it is impossible not to mention the trend of comprehensive health care (wellness). Although it has been
developing in the world for a long time, this trend has only received more attention in the Vietnamese market since
the pandemic, which has prompted the market to need to develop product lines with famous brands. suitable brand to
meet this growing demand.
Sustainability is also a topic of interest in tourism development with a focus on using locally available products
and resources to minimize the impact of this economic activity on the environment. Therefore, in the coming time,
the market is expected to pay more attention to brands that can convey these messages well.
It is hoped that the combination of hotel brands with project developers in Vietnam will contribute to adding value
to tourism products, thereby increasing the position of the tourism industry on the tourist map. international.
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